What are OTAs actually costing you?
Most hotel owners have a vague sense. Very few have done the math on their own numbers. Sixty seconds, four inputs, one number you cannot unsee.
An OTA is an online travel agency.
Booking.com, Expedia, Agoda, Hotels.com, Airbnb. They send a guest to your property and take a commission on the booking, usually fifteen to twenty-five percent. They also keep the guest. The email, the data, the next stay belong to them, not to you.
This calculator turns that quiet, monthly leak into the real annual number, on your numbers. Five inputs from your books. One figure you can actually do something about.
Five numbers from your property.
Total rooms. Average occupancy. Your average daily rate. The share of bookings that come through OTAs. The commission you pay them. That is everything we need.
This money is already gone. The question is now what.
The number you just calculated is not a future expense. It is a current one. It leaves your property on every OTA booking, every month, quietly, automatically, without a conversation.
The goal is not to blame OTAs. They serve a purpose. The goal is to stop treating them as your primary growth channel.
You do not need to eliminate OTAs. Even a ten percent shift toward direct bookings can save tens of thousands per year. All without acquiring a single new guest.
Properties that bring OTA dependency down to fifteen or twenty percent of bookings see dramatically better margins, and far more control over their brand.
What would a healthier direct booking mix actually look like for your property, and what is standing in the way?
Move the booking from a third party to your front door.
Diagnose the leak
We audit your current visual presence to find the exact moments your funnel hands guests to OTAs. No fluff. Just where the money is leaving.
Design the direct path
A booking-focused content strategy mapped to your guest journey. Story, not stock. The kind of content people screenshot and forward, not scroll past.
Cinematic production
We replace forgettable real-estate photos with films and stills that sell the feeling of being there. The footage becomes the reason someone books direct.
We will not promise overnight results. Here is what we will do.
Hospitality, not generic content.
Twenty plus projects across hotels, resorts and travel brands in twelve countries. The job is not new to me. The brief lands on day one.
Story over stock.
Empty room photos do not get screenshotted. Human moments do. We sell the feeling of being there, which is what people actually book.
Direct bookings, not vanity metrics.
Every shoot is mapped to your funnel. Saved, sent and screenshotted is the goal. Impressions and trending audio are not.
Small crew, no agency overhead.
A focused team, transparent timelines, fast turnarounds. You talk to the person making the work, not three account managers.
Jan understood our property faster than agencies we had worked with for years. The footage felt like the place, not a version of it.
Sell the feeling. Keep the margin.
A short call. We look at your numbers, your property, and where the leak is biggest. No deck, no pitch script. If there is a fit, we map a path to direct bookings together.
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